Job Purpose

The Recruitment and Conversion Manager will support the continuing development of the Adam Smith Business School (ASBS) by managing all parts of the recruitment and conversion process for ASBS applicants and offer holders in line with the School and Marketing & Recruitment strategies.

As a member of the School Professional Services Team, you will work in partnership with stakeholders on the effective implementation of the School's Learning & Teaching strategy with a specific focus on the delivery of student recruitment targets, internationalisation opportunities and teaching portfolio development.  A key deliverable of the role will be to support the achievement of the School's student growth ambition, ensuring effective operationalisation of recruitment and conversion activity and leading the School's admissions process in partnership with the University's External Relations function.

The role reports directly to the Student Recruitment and External Engagement Manager within the School.

Main Duties and Responsibilities

Manage and deliver an effective recruitment pipeline to meet overall recruitment and conversion targets, maximising quality and diversity outcomes. The tasks in this role range from conversion comms and interventions (such as webinars) to personalized, bespoke management of the candidate experience from application/offer holder status.  The postholder will also be expected to gather insights into priority regions and allow this to inform activity. The postholder will collaborate with colleagues at College and External Relations and contribute to best practice within the University as a whole. Overall duties outlined below:

1.  Performance manage the student recruitment pipeline, including monitoring and evaluating conversion performance and activities against agreed targets, using insights to propose and prioritise improvements to the candidate experience for defined segments.  Optimise conversion rates at each stage of the journey.

2.  Oversee, manage and deliver the conversion activities, managing all communications with candidates.

3.  Analyse conversion data, identify trends, and translate information into recommendations to senior stakeholders.

4.  Collaborate with Marketing colleagues (both in the school and at College/ER levels) to implement marketing support to achieve the agreed targets.

5.  Be responsible for collaboration and relationship building with College and University External Relations teams to support achievement of conversion objectives.

6.  Participate as a member in committees and groups contributing to strategic direction, policies and practices, providing the lead contributions, management information and plans with respect to student recruitment.

7.  Establish and embed best practice in customer relationship management, continuously reviewing the processes and systems to maximise conversion performance.

8.  Oversee the benchmarking of competitor conversion activity to identify industry best practice and refine activities undertaken across key touchpoints to align with this.

9.  Manage responses and relationship building with all candidate queries via all recruitment channels.

10.  Line management of any Recruitment and Conversion team members.

11.  Undertake other duties as are assigned by the Student Recruitment and External Engagement Manager and/or Director of Learning and Teaching.

Knowledge, Qualifications, Skills and Experience

Knowledge/Qualifications

Essential:

A1 A relevant degree or equivalent work experience with evidence of continued professional development in an area relevant to the role.

A2 Sound knowledge of the Higher Education sector with reference to student recruitment, conversion activities and potential sector challenges.

A3 Knowledge of governance and business processes in a large complex organisation.

Desirable:

B1 Knowledge of the portfolio of degree programmes at the Adam Smith Business School.

Skills

Essential:

C1 Excellent interpersonal, presentation and listening skills and ability to interact effectively with a wide range of stakeholders.

C2 Excellent people skills, particularly influencing, negotiation and diplomacy.

C3 Ability to build relationships and influence stakeholders.

C4 Ability to interact and co-operate effectively with colleagues at all levels demonstrating a flexible, open and co-operative attitude.

C5 Proven ability to develop and implement strategy and policy and to translate plans into effective action.

C6 Ability to think strategically, innovatively, critically and analytically.

C7 Self-starter with the ability to generate ideas, exercise initiative and to work effectively both independently and as part of a team.

C8 High level of oral and written communication.

C9 Ability to work flexibly and adapt to changing environments.

C10 Excellent customer service, stakeholder management and business partnering skills.

C11 Strong organisational skills with the ability to drive multiple projects simultaneously.

C12 Ability to work effectively under pressure.

Desirable:

D1 Effective team management skills.

D2 Knowledge of Lean/process improvement and demonstrable project management skills.

D3 Resilient and able to maintain momentum in the face of challenges and setbacks.

Experience

Essential:

E1 Extensive and recent administrative management/leadership role in a large complex organisation.

E2 Experience of managing Recruitment or Marketing campaigns with a focus on conversion.

E3 Extensive and recent experience in a business partner role collaborating with senior staff to formulate, develop and implement strategic objectives.

E4 Experience of analysing and presenting data to inform decision making and strategy.

E5 Experience of working on own initiative, establishing priorities and multi-tasking to deadlines.

Desirable:

F1 Experience in managing CRM marketing and customer service or equivalent customer facing experience.

F2 Experience of developing, delivering, optimising and tracking multichannel CRM nurture and conversion campaigns or equivalent customer facing optimisation.

Terms and Conditions

Salary will be Grade 7, £40,497 - £45,413 per annum.

This post is full time (35 hours per week) and open ended (permanent).

There may be some international travel required with this post and weekend and evening work

The University of Glasgow has a responsibility to ensure that all employees are eligible to live and work in the UK.  If you require a Skilled Worker visa to work in the UK, you will be required to meet the eligibility requirements of the visa route to be assigned a Certificate of Sponsorship.

Please note that this post may be eligible to be sponsored under the Skilled Worker visa route if tradeable points can be used under the Skilled Worker visa rules. For more information please visit: https://www.gov.uk/skilled-worker-visa.

Closing Date:  19 March 2025 at 23:45